Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebeook & Twitter with 98% and 94% adoption respectively. Google+ is third, with 64% of brands participating.
Among the top 15 apps, 12 have a social and/or local component.
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Among those businesses that cite social media among their most effective marketing tools, Facebook still rules the day, even for B2Bs.
EyeTrackShop found out where people focused their attention by applying its technology to Google+ profile pages.
Heatmaps of where visitors to Google+ profile pages focused their attention.
Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.
Each day, one billion names are Googled.
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.