Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.