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Marketing Trends & Statistics

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Preferred Platforms By Social Influencers [CHART]

A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.

Snapchat-Only Users [CHART]

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

B2C Marketers’ Ad-Spending Plans [CHART]

Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.

Social Media Channels As News Sources [TABLE]

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

Data Generated Per Minute By Platform [INFOGRAPHIC]

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute. 

Where Consumers Conduct Product Research Online [CHART]

More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.