Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
This infographic from Who Is Hosting This gives you a quick education on the most common file types used on the web and in which situations it is most appropriate to use them.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.