Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Global CPMs By Social Network [CHART]
![Global CPMs By Social Network [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Social-Network-Global-Average-CPMs-150x150.png)
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Demographics Of Instagram Users [TABLE]
![Demographics Of Instagram Users [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/demographics-of-instagram-users-150x150.png)
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
US Snapchat Users By Age [CHART]
![US Snapchat Users By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/US-Snapchat-Users-by-Age-2014-2020-150x150.png)
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Social Media Marketing Platform Trends [CHART]
![Social Media Marketing Platform Trends [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Social-Media-Marketing-Platform-Trends-150x150.png)
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Brand Social Post Interaction Rates [TABLE]
![Brand Social Post Interaction Rates [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/Brand-Social-Post-Interaction-Rates-150x150.png)
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Top Factors For Mobile Shoppers [CHART]
![Top Factors For Mobile Shoppers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/Top-Factors-Mobile-Shoppers-150x150.png)
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Social Networks For Advertising [CHART]
![Social Networks For Advertising [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/Social-Network-Advertising-150x150.png)
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Top Types Of Online News People Consume [CHART]
![Top Types Of Online News People Consume [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/211926-150x150.gif)
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
Top Factors For Successful Visual Content [CHART]
![Top Factors For Successful Visual Content [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Top-Factors-For-Successful-Visual-Content-150x150.gif)
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
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