Pinterest Demographics, September 2014 [CHART]

Chart - Pinterest Demographics

Females likely accounted for a lot of Promoted Pin interaction.

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Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]

Chart - Frequency With Which People Click On Sponsored Social Posts

Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.

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Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Table - LGBTs

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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Social Networks People Use, 2012-2014 [TABLE]

Table - Social Networks People Use

The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.

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Top Video Streaming Sites/Apps, June 2014 [CHART]

Chart - Video Streaming Sites/Apps

33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.

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Frequency of Social Media Use By Top Social Networks [CHART]

Chart - Frequency of Social Media Use By Top Social Networks

Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013.

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