This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Companies’ top content marketing priority this is growing their SEO/organic presence.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.