Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.