College Students’ Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

Chart - College Students

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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College Students’ Daily Use Of Social Networks By Site, July 2014 [CHART]

Chart - College Students

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

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Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Chart - Online Platforms For Which People Are Concerned About Privacy

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

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Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Chart - Most Influential Local Facebook Marketing Tactics Among Millennials

Local deals and offers on Facebook have a strong pull with youth.

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