Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.