An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.