Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
In 2015 there have so far been eight deaths caused by shark attacks so far compared to 12 selfie-related fatalities.
This infographic by Dan Zarrella illustrates the effect of hashtag use on Instagram.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Marketers planned to spend 30.5% of their budgets on creating, producing and publishing visual content and materials.
This infograph by PointRoll illustrates the history of online advertising.