Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
In a recent examination of more than 144 million webpages loaded in more than a dozen countries, Cliqz and Ghostery found that 77.4% of all websites had at least one third-party tracker.
A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
Some marketers believe organic is not only still important, but perhaps more important than ever. They feel there are things organic can accomplish that paid cannot.
Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?