US Online Ad Revenue Share By Format, 2013-2014 [CHART]

Chart - US Online Ad Revenue Share By Format

Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.

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Consumers Text Messaging With Brands, September 2014 [CHART]

Chart - Consumers Text Messaging With Brands

2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.

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Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

Table - Comparison Of B2C & B2B Content Marketing Trends

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Change In Interaction With LGBT Media, June 2014 [TABLE]

Table - Change In Interaction With LGBT Media

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

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