Millennials’ Top Shopping-Related Activities By Device [TABLE]

Table - Millennials

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

App Notification Opt-in Benchmarks By Industry, 2014 [CHART]

Chart - App Notification Opt-in Benchmarks By Industry

Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.