In-house marketers are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning.
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
54% of Americans said social network profiles would be important to their careers in the next five years.
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.