B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.