Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
This year, for the first time, more than half of the US population will use Facebook.
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.