Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Much of the referral traffic to news articles about US presidential candidates is internal.
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
A podcast about multiscreen behavior and 10 charts about multitainment.
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.