Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.
More than a quarter of US internet users will block ads this year.
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.
Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
According to eMarketer estimates, 35.6 million Americans will use a voice-activated assistant device at least once a month this year—that’s a jump of 128.9% over 2016.