e-Strategy Trends’ continually-updated collection of online behavior marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
via businessweek.com To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general Web search results powered by Microsoft’s (MSFT)…Read More
via emarketer.com A February 2012 survey by YouGov, an online public opinion and consumer behavior firm in the UK, found that 18% of internet users surveyed in the country did not mind being served ads based on data culled from their social media profiles and activities. Read the rest at eMarketer. 0.0 00Read More
via emarketer.com A February 2012 survey by price comparison service PriceGrabber, a part of Experian, found most US online consumers plan to shop this year by combining online, brick-and-mortar and mobile retail channels. Read the rest at eMarketer. 0.0 00Read More
via marketingcharts.com Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing to emails from businesses or non-profits, while those with Facebook accounts also…Read More
via marketingcharts.com Developing strong relationships with consumers and writing strong subject lines appear to be the best ways to ensure email opens, according to [download page] March 2012 survey results from Chadwick Martin Bailey (CMB) and Constant Contact. When respondents were asked what makes them open an email from a business or nonprofit, the organization…Read More
via marketingcharts.com Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. In…Read More
via marketingcharts.com On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March 2012 follow-up to a 2011 report. Looking…Read More