Online Behavior

e-Strategy Trends’ continually-updated collection of online behavior marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Daily Smart Phone App Use, Q1 2011 – Q1 2012 [CHART]

via marketingcharts.com Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes in Q1 2012. During that period, time spent…

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Top Drivers Of Repeat Online Business [CHART]

via marketingcharts.com worldpay-top-drivers-repeat-business-april2012.jpgIt seems that online merchants may not know their customers as well as they think, finds WorldPay [download page] in an April 2012 report. The survey asked more than 19,000 global online shoppers what it takes to bring them back to a site for a repeat purchase, and compared the responses to those…

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Top Mobile Purchases: Clothes, Books, DVDs & Video Games [CHART]

via marketingcharts.com Clothes (53%), books (46%), and DVDs and video games (42%) are the top 3 mobile purchases among American shoppers, reports WorldPay [download page] in an April 2012 study. Clothes (32%) and books (22%) also fared well when looking at overall online spending behavior, though department stores (42%) emerged as the top category within…

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Worldwide Privacy Concerns, By Generation [CHART]

via marketingcharts.com The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of 18-34-year-olds agreeing, according to an Euro RSCG Worldwide…

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Growth/Decline Of Online Spending, By Country [CHART]

via marketingcharts.com Looking at how online spending has changed since the start of the global recession, WorldPay discovered that 63% of consumers in China report spending more online, compared to just 5% who say they spend less. This net growth of 58% was far higher than the nearest country, India, with net growth of 30%…

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Share Of Disposable Income Spent Online By Country [CHART]

via marketingcharts.com US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India were found to spend the greatest share of their disposable income online, at 33%, followed by those in China (31%), Brazil…

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Smart Phone Owners & Hotels [CHART]

via marketingcharts.com The comScore data shows that among hotel-related mobile activities, looking up hotel addresses and directions was the most common, performed by 29% of the smartphone audience. 23% looked up or researched attractions and things to do at their destination or near their hotel, closely followed by the proportion who looked up or researched…

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Smart Owners Air Travel Activities [CHART]

via marketingcharts.com Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related content on their devices, according to April 2012 comScore figures. Indeed, 51% of smartphone owners accessed air and/or hotel information on…

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More Moms Mobile Shopping [CHART]

via marketingcharts.com Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from the survey with results from one it released almost 6 months ago, BabyCenter found a drastic upswing in the proportion of mothers using their…

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