Online Behavior
e-Strategy Trends’ continually-updated collection of online behavior marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Social Media & Customer Service [CHART]
via marketingcharts.com Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results. This can play to companies’ benefits, but also to their detriment. For example, while these consumers are willing to spend 21% more…
Read MoreVideo Viewing Mediums [CHART]
via marketingcharts.com TV remains the most popular medium for watching video content, but the number of Americans watching video on the internet and their mobile phones has grown considerably, finds Nielsen [download page] in a May 2012 report. In fact while the number of Americans watching TV dipped by about 4 million from Q1 to…
Read MoreTechnographics Of Romney & Obama Supporters, By Generation [CHART]
via marketingcharts.com President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in an April 2012 report. President Obama’s website visitors skew older in general than his social media site visitors, with 57% of the former group aged…
Read MoreFrequency Of Internet Use By Mexicans [CHART]
via emarketer.com Though internet penetration in Mexico is relatively low, 40%, internet users are highly engaged with the web. According to the November 2011 Interactive Advertising Bureau México (IAB México) report “Digital Media Consumption Study of Mexican Internet Users 2011” conducted by Millward Brown, 33% of internet users spent at least five hours a day…
Read MoreGlobal Social Media Growth, By Country [CHART]
Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected to fall to 4% by 2014. Read the rest…
Read MoreMobile Email [INFOGRAPHIC]
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Read MoreTwitter Chatter: Junior Seau’s Death [CHART]
via mashable.com NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports. Seau’s death is being investigated as a possible suicide. He was a six-time All Pro and…
Read MoreWeekly Shopping Chores, By Gender/Generation [CHART]
via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of…
Read MoreGrocery Shopping List Making Behavior [CHART]
via emarketer.com According to Deloitte’s 2011 Annual Pantry Survey, 90% of consumers knew what they were buying ahead of time and 83% knew which brands they wanted to consider purchasing. In terms of pre-shopping behavior, a February 2012 report by SymphonyIRI found that 70% of consumers made shopping lists, and circulars and coupons had the…
Read MoreUS Smart Phone Gamers, Video Viewers & Music Fans [CHART]
via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class of consumers is having on how Americans communicate, consume media and shop.…
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