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Online/Offline Shopping For 2012 [CHART]Rate this post via emarketer.com A February 2012 survey by price comparison service PriceGrabber, a part of Experian, found most US online consumers plan to shop this year by combining online, brick-and-mortar and mobile retail channels. Read the rest at eMarketer.
Reasons People Opt-In To Email Lists & Facebook Pages [CHART]
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Reasons People Opt-In To Email Lists & Facebook Pages [CHART]Rate this post via marketingcharts.com Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing […]
Reasons People Open Emails [CHART]
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Reasons People Open Emails [CHART]Rate this post via marketingcharts.com Developing strong relationships with consumers and writing strong subject lines appear to be the best ways to ensure email opens, according to [download page] March 2012 survey results from Chadwick Martin Bailey (CMB) and Constant Contact. When respondents were asked what makes them open an email […]
Site Visits By Banner, Rich Media & Video Ads [CHART]
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Site Visits By Banner, Rich Media & Video Ads [CHART]Rate this post via marketingcharts.com Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 […]
Incremental Search Advertising Clicks [CHART]
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Incremental Search Advertising Clicks [CHART]Rate this post via marketingcharts.com On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March […]
Majority Of QR Code Scanners Did Nothing With Information [CHART]
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57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
QR Codes Generate 50,000 Likes From Glamor Magazine
Glamour’s September issue generated 50,814 Facebook “likes” for its advertisers by including 2-D barcodes incorporating the social network.
30% Don’t Know What QR Codes Are [CHART]
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A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.
Scan For Plant Help At Home Depot
Garden plants sold at Home Depot have QR codes on each plant tag that enable customers to check out, for example, whether the plant needs frequent watering.
Where People See QR Codes [CHART]
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A February 2011 study fielded for marketing and communications agency MGH by Vision Critical found that 65% of US smartphone users had seen a QR code.