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Home » Consumer Behavior Marketing Research » Online Behavior

Twitter Chatter: Junior Seau’s Death [CHART]

Twitter Chatter: Junior Seau’s Death [CHART]Rate this post via mashable.com NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports. Seau’s death is being investigated as a possible […]

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May 4, 2012 By David Erickson
Filed Under: Online Behavior, Uncategorized Tagged With: Celebrity, Chart, Junior Seau, National Football League, NFL, Obituary, Social Media, Sports Fans, Statistics, Twitter

Weekly Shopping Chores, By Gender/Generation [CHART]

Weekly Shopping Chores, By Gender/Generation [CHART]Rate this post via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase […]

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May 3, 2012 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Online Behavior, Silent Generation, Uncategorized Tagged With: Chart, eShopping, Gender, Grocery, Grocery Store Marketing, Men, Online Shopping, Retail Marketing, Shopping, Shopping Lists, Statistics, Women

Grocery Shopping List Making Behavior [CHART]

Grocery Shopping List Making Behavior [CHART]Rate this post via emarketer.com According to Deloitte’s 2011 Annual Pantry Survey, 90% of consumers knew what they were buying ahead of time and 83% knew which brands they wanted to consider purchasing. In terms of pre-shopping behavior, a February 2012 report by SymphonyIRI found that 70% of consumers made […]

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May 3, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Uncategorized Tagged With: Chart, Grocery, Grocery Store Marketing, Shopping, Shopping Lists, Statistics

US Smart Phone Gamers, Video Viewers & Music Fans [CHART]

US Smart Phone Gamers, Video Viewers & Music Fans [CHART]Rate this post via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class […]

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May 3, 2012 By David Erickson
Filed Under: Mobile Behavior, Mobile Marketing, Online Behavior, Uncategorized, Video Marketing Tagged With: Chart, Gamers, Gaming, Mobile, Mobile Gaming, Music Marketing, Smart Phones, Statistics

eTextbook Sales Set To Explode [AUDIO]

eTextbook Sales Set To Explode [AUDIO]Rate this post Kai Ryssdal discusses the rise of the eTextbook.

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May 2, 2012 By David Erickson
Filed Under: Online Behavior, Uncategorized Tagged With: Audio, College Education, eBooks, Education Marketing, eTextbooks, Higher Education, Higher Education Marketing, Statistics

Time Spent Online By Latin Americans [CHART]

Time Spent Online By Latin Americans [CHART]Rate this post via emarketer.com Internet usage is spreading rapidly in Latin America, and users in several countries are spending more time online than the worldwide average, according to December 2011 research from comScore. Among Latin American populations, internet users in Brazil spent the most time online that month, […]

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May 2, 2012 By David Erickson
Filed Under: International, Online Behavior, Uncategorized Tagged With: Argentina, Brazil, Chart, Chile, Columbia, Latin America, Mexico, Peru, Puerto Rico, Statistics, Venezuela

How People Find Hospitality/Tourism Websites [CHART]

How People Find Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.

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May 2, 2012 By David Erickson
Filed Under: Display Advertising, Email Marketing, Online Behavior, Search Engine Marketing, Search Engine Optimization, Uncategorized Tagged With: Chart, Link Building, Social Media, Statistcs

Reasons People Visit Hospitality/Tourism Websites [CHART]

Reasons People Visit Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com Of those who visited a travel or hospitality site, 26% said they did so to make a reservation. One in five arrived at a site in search of information about hotels, and the same percentage of respondents said they were looking for price information. Read […]

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May 2, 2012 By David Erickson
Filed Under: Online Behavior, Uncategorized Tagged With: Chart, Hospitality Marketing, Statistics, Tourism Marketing

Obstacles On Hospitality/Tourism Websites [CHART]

Obstacles On Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% […]

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May 2, 2012 By David Erickson
Filed Under: Online Behavior, Uncategorized, Usability Tagged With: Chart, Hospitality Marketing, Statistics, Tourism Marketing

Brand Email Actions By UK Consumers [CHART]

Brand Email Actions By UK Consumers [CHART]Rate this post via emarketer.com An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read […]

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May 1, 2012 By David Erickson
Filed Under: Email Marketing, Online Behavior, Uncategorized Tagged With: Chart, Email, Statistics, United Kingdom

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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