Online Behavior

e-Strategy Trends’ continually-updated collection of online behavior marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Millennial vs Gen X Mom’s Childrens’ Tech Use [CHART]

via emarketer.com Another survey conducted in July 2011 by BlogHer and The Parenting Group dovetails with Mom Central’s findings. Some 33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age 2. Slightly higher percentages of moms said their children age 2…

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Mobile CTRs For Travel Category [CHART]

via marketingcharts.com Spring, summer, and holiday months are the best times for advertisers to leverage mobile traffic to travel channels, says Jumptap in a May 2012 report. Looking at traffic and click-through rate (CTR) patterns for the travel channel in 2011, the study finds that while travel channel traffic peaked in August, CTRs were highest…

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Frequency Of Online Grocery Shopping [CHART]

via emarketer.com While many consumers are doing pre-purchase research ahead of going to the grocery store, a much smaller percentage are actually buying groceries online. April 2011 data from AlixPartners found that just 2% of total grocery spending was attributed to the online channel. But while the user base may be small, it’s active. Only…

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Where People Use Their Tablets Outside The Home [CHART]

via emarketer.com Outside the home, tablet owners were most likely to use their devices while waiting at an airport, or in an airplane. Meanwhile, a low percentage of respondents (36%) used their devices in a store, suggesting that tablets do not have the same mobile shopping draw as smartphones. In-store shoppers are more likely turning…

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Where People Use Their Tablets At Home [CHART]

via emarketer.com I’m kinda thinking the bathroom number is under reported. Of those using tablets at home, more than nine in 10 employed the devices in either the living room or bedroom, bolstering the idea that consumers used tablets primarily for fun or relaxation. But three-quarters of respondents were at least somewhat likely to use…

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Video Audience, By Race [CHART]

via marketingcharts.com nielsen-video-audience-time-spend-race-in-q42011-may2012.pngAmong internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly average of 8 hours and 43 minutes, they easily consumed more internet video than African Americans, at 6 hours…

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Text Message Ad Behavior [CHART]

via marketingcharts.com Among consumers who have signed up for text alerts from retailers and merchants, 26% say that the information they received has led them to purchase the promoted product in the store, while 25% say they have purchased a different product from the store, according to [pdf] May 2012 survey results from Placecast. Similarly,…

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Video Consumption, By Generation [CHART]

via emarketer.com For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched…

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Social Media & Customer Service [CHART]

via marketingcharts.com Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results. This can play to companies’ benefits, but also to their detriment. For example, while these consumers are willing to spend 21% more…

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