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eCoupons/Promotions Post-Delivery Behavior [CHART]

eCoupons/Promotions Post-Delivery Behavior [CHART]Rate this post via emarketer.com The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after […]

Daily Deal/eNewsletter Open Frequency [CHART]

Daily Deal/eNewsletter Open Frequency [CHART]Rate this post via emarketer.com According to the research, email was the most powerful digital channel for coupons and deals—64% of respondents subscribed to at least one regularly delivered discount email newsletter. And of those who received newsletters, about half checked them at least once a day. Read the rest at […]

Video Ad Landing Page Behavior [CHART]

Video Ad Landing Page Behavior [CHART]Rate this post via marketingcharts.com Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says Vindico in an April 2011 report. Based on an analysis of […]

Hispanics & Online Privacy [CHART]

Hispanics & Online Privacy [CHART]Rate this post via marketingcharts.com Although Hispanics are more likely than the general population to have become members of a variety of social networks, they are less likely to want a share a host of personal information on these sites, according to [pdf] survey results released in April 2012 by uSamp. […]

Social TV Demographics [CHART]

Social TV Demographics [CHART]Rate this post via marketingcharts.com Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% […]

Moms’ Social Brand Engagement [CHART]

Moms’ Social Brand Engagement [CHART]Rate this post via marketingcharts.com Mothers aren’t only more likely to discuss and pass on brand information, they’re also more apt to engage with the brands themselves. A greater proportion of mothers than other women said they had liked a post (52% vs. 37%), read company or brand posts in their […]

Mommy Brand Fan Behavior [CHART]

Mommy Brand Fan Behavior [CHART]Rate this post via marketingcharts.com Mothers are more likely than other women to be brand ambassadors on social networking sites, details Performics in April 2012 survey results. Looking at the behaviors of almost 3,000 women who accessed at least one social network on a regular basis, Performics found that mothers were […]

Virtual Event Activities [CHART]

Virtual Event Activities [CHART]Rate this post via marketingcharts.com The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%). These three activities are significantly more popular than […]

Email Drives Virtual Event Registration [CHART]

Email Drives Virtual Event Registration [CHART]Rate this post via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only […]

Reasons People Pay For Virtual Events [CHART]

Reasons People Pay For Virtual Events [CHART]Rate this post via marketingcharts.com Only 6% of virtual event attendees have paid to attend, although 61% have not paid but might for the right event. Almost all attendees (96%) say the overall agenda of a virtual event is an important factor affecting their willingness to attend, closely followed […]