Online Behavior
Frequency Of Mobile Video/TV Consumption Among US Smart Phone/Tablet Users [TABLE]
According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users.
Read MoreTop 8 Types Of Videos Tablet Users Favor [CHART]
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Read MoreTop Content Consumed Weekly On Tablets [CHART]
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Read MoreWhy Facebook Users Like Brands vs. Why Marketers Think They Do [CHART]
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
Read MoreFavorite eTailers For Personal Care & Beauty Products [CHART]
Amazon was the preferred online destination for beauty and personal care products for a plurality of buyers, but Sephora.com was not far behind, with a respectable 18% share. Read the rest at eMarketer.
Read MoreImportant Attributes to eShoppers for Beauty & Personal Care Products [CHART]
Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best price (90%). Interestingly, online buyers indicated that receiving free samples and reading product…
Read MoreProduct Categories Purchased Online [CHART]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…
Read MoreArgentina Internet Use By Location [CHART]
via emarketer.com eMarketer expects internet user penetration in Argentina to pass the 50% mark during 2012, for a total of 22.9 million users. Broadband household penetration is close behind, forecast to reach 49.6%, or 5.7 million homes, in 2013. This translates to more users in Argentina accessing the internet at home than ever before. As…
Read MoreFacebook & Twitter Users' Opinions About The News They Get There [CHART]
via emarketer.com According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter in January 2012 was not material they would have read elsewhere. On Facebook, the corresponding percentage was a bit lower at 34%. This means that, by eMarketer’s estimates of…
Read MoreOnline Seniors [INFOGRAPHIC]
via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester…
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