US Smart Phone Gamers, Video Viewers & Music Fans [CHART]Rate this post via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class […]
eTextbook Sales Set To Explode [AUDIO]Rate this post Kai Ryssdal discusses the rise of the eTextbook.
Time Spent Online By Latin Americans [CHART]Rate this post via emarketer.com Internet usage is spreading rapidly in Latin America, and users in several countries are spending more time online than the worldwide average, according to December 2011 research from comScore. Among Latin American populations, internet users in Brazil spent the most time online that month, […]
How People Find Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
Reasons People Visit Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com Of those who visited a travel or hospitality site, 26% said they did so to make a reservation. One in five arrived at a site in search of information about hotels, and the same percentage of respondents said they were looking for price information. Read […]
Obstacles On Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% […]
Brand Email Actions By UK Consumers [CHART]Rate this post via emarketer.com An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read […]
Reasons UK Consumers Unsubscribe [CHART]Rate this post via emarketer.com According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011. In order to retain subscribers, however, marketers […]
Top US Local Search Categories, Q4 2011 [CHART]Rate this post via emarketer.com Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and […]
Preferred Screens [CHART]Rate this post via emarketer.com Q4 2011 findings from interactive marketing agency Rosetta validated the importance of the traditional online PC experience for researching and purchasing products: 39% of US tablet users said a computer was still the preferred device for shopping for new products and services. Read the rest at eMarketer.