53% Of Seniors Are Online [CHART]Rate this post via marketingcharts.com The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents […]
Actions Prompted by Mobile Finance Ads [CHART]Rate this post via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow […]
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.
American Mobile Gamers, 2010-2016 [CHART]Rate this post via emarketer.com eMarketer forecasts that this year, mobile gamers will have the highest number of users among the different types of online game players in the US. Mobile gamers will also continue to grow more rapidly than other gaming audiences, reaching 141 million in 2014. Increased smartphone ownership […]
Leveraging Customer Data [CHART]Rate this post via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to […]
Sources & Types Of Customer Data [CHART]Rate this post via emarketer.com May findings from CMO Council were more optimistic: 51% of marketers worldwide said they leveraged data moderately well, with 7% reporting that they did so extremely well. The majority of marketers worldwide (65%) used customer profile data to enhance their marketing programs. Social media […]
Social Media Customer Service Channel Expectations [CHART]Rate this post via emarketer.com In a Q4 2011 survey of worldwide online consumers, Oracle found that online users valued having a number of pathways to customer service support, including through social media, click-to-call services and instant messaging. Given Facebook’s dominance of the social media landscape, it should surprise […]
Influence Of Facebook Impressions On Purchases By Generation [CHART]Rate this post via marketingcharts.com Facebook impressions don’t actually make much of an impression on users, according to a Reuters and Ipsos poll released in June 2012. Only 1 in 5 American Facebook users say they have ever bought a product or service due to advertising or […]