Online Behavior
Frequency Of Inbound Marketing Tool Use, 2012 [CHART]
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreFacebook Posting Rules [INFOGRAPHIC]
This infographic from SnapRetail lays down some Facebook posting rules for retailers.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q2 2012 [CHART]
Email click rates dropped to 4.4% in Q2, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop.
Read MoreBanner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]
The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).
Read MoreAmerican Magazine Reader Demographics By Social Network, April 2012 [TABLE]
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
Read MoreAmerican Social Network Users By Generation, June 2012 [CHART]
26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.
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