Online Behavior
How Social Media Is Used For Holiday Gift Ideas, October 2012 [CHART]
Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.
Read MoreAmerican Online Traffic By Device, June 2012 [CHART]
A growing portion of internet traffic is coming from smart phones and tablets.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
Read MoreOnline Content Discovery & Sharing, November 2012 [TABLE]
92% of US online adults say that they read and search for content online, but no single method dominates their content discovery.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
Read MoreB2B Email Metrics By Subject Line Terms, November 2012 [CHART]
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011 – Q3 2012 [CHART]
Ads placed in long-form videos of 20+ minutes continue drawing higher completion rates.
Read MoreBranded Communities, 2011 vs. 2012 [CHART]
The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.
Read MoreMobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
Read MoreSmart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]
Smart phones are most commonly used to find local stores, to check prices and for product research.
Read More