Online Behavior
Why People Visit Brands' Social Media Sites, February 2013 [CHART]
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.
Read MoreCitizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).
Read MoreFacebook Ad Metrics, Q4 2012 [CHART]
After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.
Read MoreLocal Mobile Customer Feedback, February 2013 [CHART]
Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
Read MoreDemographics Of Online CPG Buyers, August 2012 [TABLE]
25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.
Read MoreUS Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]
Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.
Read MoreUS Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]
While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.
Read MoreOptimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]
IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.
Read MoreEvents & Social Media Marketing Checklist [INFOGRAPHIC]
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
Read More