Online Behavior
B2B Marketing Channels By Lead Quality, November 2012 [TABLE]
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
Read MoreSearch Traffic Prompted By 2013 State Of The Union Address [CHART]
Google Politics charted search traffic related to the 2013 State Of The Union address to demonstrate how people searched during President Barack Obama’s speech.
Read MoreB2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreeCommerce Traffic Share By Source, Q4 2011 – Q4 2012 [CHART]
Search engines still dwarf email and social media as an e-commerce traffic driver.
Read MoreVideo Ad Completion Rates by Video Length, Q1 2011 – Q4 2012 [CHART]
Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4.
Read MoreMobile Ad Traffic Monetization By Device, Q4 2012 [TABLE]
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
Read MoreHoliday Mobile Retail Experience Ratings by Select Brands, February 2013 [CHART]
Amazon led all retailers tracked in customer satisfaction with mobile retail experiences during the holiday period.
Read MoreTop 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]
Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.
Read MoreeCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]
Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.
Read MoreEyetracking: Cityscape Photograph [HEATMAP]
This eyetracking heatmap provides an overview of the total time all users spent looking at different areas of a picture of a cityscape.
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