B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
Both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant messaging (IM).
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.