More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Email marketers tend to rely on animated GIFs to get their video messages moving.
More than 52 million people in the US will use Twitter on a monthly basis.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Companies’ top content marketing priority this is growing their SEO/organic presence.