Channels Used To Find Local Business Information [HEATMAP]

Heatmap - Channels Used To Find Local Business Information

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

Essential Data Sets For Marketing Success, December 2014 [CHART]

Chart - Essential Data Sets For Marketing Success

Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.

How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]

Infographic - How To Do Keyword Research For Existing Web Pages

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

Orange Is The New Black Fans On Social [INFOGRAPHIC]

Infographic - Orange Is The New Black Social Media Fans

This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.

Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

Chart - Content Buyers Consider Valuable Enough To Submit A Form

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

Marketers’ Use Of Phone Data, April 2015 [CHART]

Chart - Marketers

Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.