Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
For some activities, mobile users have a clear preference about app vs. browser usage.
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’