Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
A majority of consumers don’t trust websites that suffer from security and usability issues.
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
Facebook remains the most popular social platform, used by 72% of connected adults.
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.