Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.