According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Google raked in almost $7 per monthly active user from advertising on its sites.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.