This year, for the first time, more than half of the US population will use Facebook.
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Facebook is the place to reach millennials of all political persuasions.