Average Time Spent With Select Online Media, 2014 [CHART]

Chart - Average Time Spent With Select Online Media

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

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Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Table - Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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Consumers’ Restaurant-Related Online Activities, October 2013 [CHART]

Chart - Consumers

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.

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US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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