Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.