The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.
Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.