Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.
The annual anticipation of the release of Mary Meeker’s latest massive Internet Trends report has arrived and along with it, the 294 slides jam-packed with data.
The popularity of online audio continues to rise. Some 64% of Americans aged 12 and older this year report listening to online audio on a monthly basis, and 89% of those listeners (57% of respondents overall) listen on a weekly basis.
Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.
Customer experience (CX) efforts aren’t primarily being held back by lack of strategy or organizational support, but rather from a lack of real-time customer insights and troubles operationalizing the experience.
Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
While midweek is the best time to host a webinar, the midday hours during or just after lunch — noon to 3 pm (EST) — are the sweet spot during the business day, accounting for 66% of all webinar attendance.
Given the B2B audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of webinar marketing events held in 2017.
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.