Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
The one format that is driving significantly higher shares on Facebook is videos.
This year, Americans will spend more than half of their social networking time on Facebook.
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
This infographic illustrates the complex practice that is keyword research and search engine optimization.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.