While still far from mass adoption, virtual assistants are becoming more widely used by Americans.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Video streaming quality issues continue to be a big problem for the advertising and media industries.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Americans are spending more time within mobile apps and less time within mobile browsers.