By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.