One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.
Three in 10 said they would entertain ads via voice assistants if they were simply asked if they wanted to hear one before it played. In addition, 28% were open to ads if they got to choose the brands doing the advertising.
In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.
Pornhub Insights last wrote about pornstar Stormy Daniels’ searches back in January of 2018 shortly after her alleged affair with Donald Trump was revealed. At the time, searches for Stormy Daniels went from a daily average of 2500 to more than 2 million searches in just 5 days!
Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017.
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
This infographic from milkwhale illustrates 55 must-know SEO tricks for small business websites.
It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.
Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page.