Marketing reports for October 2018 including the State of SEO survey; Reuters’ Global Digital News report; Adobe’s State of Creative & Marketing Collaboration survey; PiperJaffray’s Taking Stock Of Teens survey; CMI’s 2019 B2B Content Marketing research; Reddit video views; Dun & Bradstreet’s 6th Annual B2B Marketing Data report; Content Marketing Association’s Audio Trends report; McKinsey’s Promise & Challenge of the Age of AI; and 146 more reports.
Marketing reports for September 2018 including Pinterest passes 250 million; Harvard Business Review on best social dayparts; most expensive keywords; four major personality types; power of microinfluencers; eCommerce Benchmark KPI study; 2018 content planning report; one third of adults own a smart speaker; Amazon is the number 3 ad platform; and many more reports.
Marketing reports for August 2018 including Pew research on Parents’ and Teens’ screen time; HubSpot’s State of Inbound report; Abode’s Consumer Email Survey; IBM’s CMO study; Sprout Social’s social media transparency report; and many more reports.
Marketing reports for July 2018 including NPR/Edison Smart Audio; Return Path’s State of Email Marketing; Merkle’s Q2 2018 Digital Marketing; Nielsen’s US Music Mid-Year 2018; Gallup’s Confidence survey; Netbase’s Top 100 Global Brand Love List; MRINetwork’s 2018 Reputation Management study; comScore’s State of OTT; plenty from Pew; and many more reports.
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
Americans are spending less time with most major media, with one major exception: smartphones.
Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will reach mass-market status. However, specialized applications are showing promise in a variety of industries.
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.