Marketing reports for August 2018 including Pew research on Parents’ and Teens’ screen time; HubSpot’s State of Inbound report; Abode’s Consumer Email Survey; IBM’s CMO study; Sprout Social’s social media transparency report; and many more reports.
Marketing reports for July 2018 including NPR/Edison Smart Audio; Return Path’s State of Email Marketing; Merkle’s Q2 2018 Digital Marketing; Nielsen’s US Music Mid-Year 2018; Gallup’s Confidence survey; Netbase’s Top 100 Global Brand Love List; MRINetwork’s 2018 Reputation Management study; comScore’s State of OTT; plenty from Pew; and many more reports.
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
Americans are spending less time with most major media, with one major exception: smartphones.
Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will reach mass-market status. However, specialized applications are showing promise in a variety of industries.
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
The Equality of Opportunity Project released recent research findings on the dynamics of innovation in America, focusing specifically on where geographically inventors grew up.
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.