While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
The desire to track the cross-channel consumer is presenting big email marketing challenges.