While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Number Of Channels Used To Communicate With Service Providers By Generation [CHART]Rate this post via marketingcharts.com Millennials (aged 18-30) are using more channels than ever to contact financial service, telecom, travel, insurance, and healthcare providers, and they are spurring adoption of alternative channels such as SMS, smartphone applications, and social networks, finds a [download page] […]
Multitainment In Australia [CHART]Rate this post via emarketer.com According to a May 2012 Deloitte study, “Vox Populi: State of the Media Democracy,” a majority of consumers in Australia, like in the US, are multitasking while watching TV. The survey for the report, conducted from November to December 2011, found that only 40% of people focused […]
How Multiscreen Consumers Learn Of New Products & Services [CHART]Rate this post via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way […]
Real-Time, Cross- & Multichannel Digital Marketing Capabilities [CHART]Rate this post via emarketer.com According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. […]
Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]Rate this post via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was […]