Multichannel Marketing

e-Strategy Trends’ continually-updated collection of multichannel marketing-related research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Online News Gateways By Age [CHART]

Chart: Online News Gateways by Age Group

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.

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Grocery Store Omnichannel Services [TABLE]

Chart: Grocery Store Omnichannel Services

Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.

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