More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Generally, internet users want a convenient and secure mobile experience.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.