Marketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]

Chart - Marketers’ Most Exciting Opportunities

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.

Top Factors For B2B Marketers’ Digital Initiatives, February 2015 [CHART]

Chart - Top Factors For B2B Marketers

87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.

2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.