Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Table - Planned Increased Spending On Marketing Technologies In 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

Marketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]

Chart - Marketers’ Most Exciting Opportunities

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.

Top Factors For B2B Marketers’ Digital Initiatives, February 2015 [CHART]

Chart - Top Factors For B2B Marketers

87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.