Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
The desire to track the cross-channel consumer is presenting big email marketing challenges.
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.