Mobile Marketing

e-Strategy Trends’ continually-updated collection of mobile marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Marketing Budget Changes Due To Attribution By Channel [CHART]

via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and display. In fact,…

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Smart Phone Market Share By Platform [CHART]

via marketingcharts.com Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now grown more than…

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Mobile Search Ad Spending Up 221.1% [CHART]

via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before 2009. Mobile and tablet search continued its impressive run,…

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Tablet Use Frequency By Activity [CHART]

via emarketer.com Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer. Rate this post

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Website Usability Issues For Tablet Users [CHART]

via emarketer.com Tablet users’ expectations are being shaped by their fast PC-browsing experiences. The survey also found that 69% of those polled wanted websites to load in 2 seconds or less on tablets. Suggesting that current tablet users are somewhat dissatisfied by the web experience on the tablet so far, a sizeable minority of those…

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Tablet Users Expect Speedy Sites [CHART]

via emarketer.com A January 2012 poll of worldwide tablet users conducted by Equation Research for technology performance company Compuware found that seven out of 10 respondents expected that websites would load at least as fast on tablets as they would on PCs. Read the rest at eMarketer. Rate this post

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Most Popular Types Of Advertising [CHART]

via marketingcharts.com Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen by 22% of respondents. There was then a…

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