Mobile Marketing

e-Strategy Trends’ continually-updated collection of mobile marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

How Multiscreen Consumers Learn Of New Products & Services [CHART]

via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way of discovering new products, that percentage drops to 63% for 4SCRN consumers.…

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Multitainment Attention By Device [CHART]

via marketingcharts.com TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously engaging in TV-related activities on their devices,…

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QR Code Scanner Demographics & OS [CHART]

via marketingcharts.com Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution solution provider. ScanLife conducts its “Mobile Barcode Trend Report” annually to provide an analysis of consumer scanning traffic and marketer adoption of both two dimensional barcodes…

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Argentinian Mobile Phone Users, 2010-2016 [CHART]

via emarketer.com With nearly 1.4 mobile phone subscriptions per person, or 57.7 million total connections in 2011, mobile phones have become very common in the country. Mobile phone user penetration is behind subscriptions, but the market is still reasonably mature. As a result, mobile phone user penetration will grow relatively slowly from 77% of the…

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Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]

via emarketer.com Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted the second-most popular media that senior executives worldwide consumed during lunch breaks and…

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Vacationing Smart Phone/Tablet Owners [CHART]

via emarketer.com March findings from mobile research firm Prosper Mobile Insights showed US smartphone and tablet owners were very much tethered to these devices even while on vacation—a time once thought to be a screen-free period of relaxation. Just 2.2% of this audience left these devices behind; 78.8% not only took their devices with them…

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Demographics Of Geo- & Location-Based Services [TABLE]

via marketingprofs.com Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services: 80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+. 23% of those age 18-29 use geosocial services, compared with 17% of those…

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Growth Of Geo- & Location-Based Services, 2011-2012 [CHART]

via marketingprofs.com Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research. Moreover, 18% of surveyed smartphone owners say they use a geosocial service such…

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Technographics Of Affluent Men [CHART]

via marketingcharts.com An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on…

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Asian Americans Online by Platform [CHART]

via emarketer.com Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. Read the rest at eMarketing. Rate this post

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