B2B Executives Mobile Research Behavior [CHART]Rate this post via emarketer.com In June 2011, Compete and Google found that 28% of US B2B C-level executives used a mobile phone to research business purchases, compared to 25% of those outside the C-suite. On tablets, those numbers were 21% and 12%, respectively. Read the rest at eMarketer.
Top Three Influential B2B Channels [CHART]Rate this post via emarketer.com According to research from Oracle and Endeca, already in November 2011, nearly one-quarter of B2B ecommerce professionals around the world said the mobile web was one of the most influential touchpoints for their customers. Read the rest at eMarketer.
Mobile Subscriptions In Latin America [CHART]Rate this post via emarketer.com According to the February 2012 GSM Association and A. T. Kearney report “Latin American Mobile Observatory: Driving Economic and Social Development through Mobile Broadband,” based on Wireless Intelligence, mobile subscription penetration in Mexico reached 87% in 2011. In the same period, the penetration rates in […]
Top 5 Mobile States In Mexico [CHART]Rate this post via emarketer.com According to data from Comisión Federal de Telecomunicaciones (COFETEL), there were 94.6 million mobile connections in Mexico in Q4 2011. And 42.6 million of them were in just four states plus the Federal District, representing nearly half of all mobile connections in the country. […]
Mobile Local Search & Display Secondary Actions [CHART]Rate this post via emarketer.com The leading secondary action—the user’s next action after an initial click—for both car rental and airline searches was the placement of a phone call to a business, at 73% and 89%, respectively. For hotel searches, more than three-quarters of secondary actions consisted of […]
Canadian Computer, Smart Phone & Tablet Behavior [CHART]Rate this post via emarketer.com Smartphones, which eMarketer expects to be in the hands of more than 50% of mobile phone users in Canada in 2013, are increasingly factoring into the web’s growing influence. According to the survey conducted by market research agency Vision Critical, among internet users […]
Travel Local Mobile Search & Display Ad Metrics [CHART]Rate this post via emarketer.com A Q1 2012 report by mobile-local ad network xAd found that almost half of all local travel searches completed on a mobile device in the US were related to transportation. Travel agencies accounted for another 25% of searches, tours and attractions constituted […]
Mobile Device Mix [CHART]Rate this post via marketingcharts.com devicemix-q1-2012_585.jpgNon-phone mobile devices such as tablets accounted for 20% of mobile marketing impressions during the first quarter of 2012, compared to 15% in Q1 of 2011, according to a report by Millennial Media. The independent mobile platform provider measured impressions across its own platform, garnering data about […]
Top Mobile Marketing Objectives [CHART]Rate this post via marketingcharts.com Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according to [pdf] the “StrongMail Mobile Marketing Survey 2012,” conducted […]