Mobile Marketing

e-Strategy Trends’ continually-updated collection of mobile marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

US Tablet User Growth by Age, 2011-2015 [CHART]

via emarketer.com Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015. Broken down by age, the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older…

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iPad Penetration, 2010-2015 [CHART]

via emarketer.com That level of growth is down significantly from last year’s 143.9% jump, and will continue to decline; by 2015, the number of iPad users will rise by just under 12%. By then, more than one-third of all US internet users will have such a device. Read the rest at eMarketer. Rate this post

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American Mobile Gamers, 2010-2016 [CHART]

via emarketer.com eMarketer forecasts that this year, mobile gamers will have the highest number of users among the different types of online game players in the US. Mobile gamers will also continue to grow more rapidly than other gaming audiences, reaching 141 million in 2014. Increased smartphone ownership is driving the rapid growth of mobile…

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Mobile Canadians, 2010-2016 [CHART]

via emarketer.com The number of mobile internet users in Canada jumped more than 28% in 2011, with 25% of the population using the mobile internet by year’s end. eMarketer estimates that penetration will continue to rise, albeit at a somewhat slower pace, through 2016, when nearly half of the population will be mobile internet users.…

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Canadian Mobile Ad Spending, 2010-2016 [CHART]

via emarketer.com In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, according to eMarketer estimates, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts. Read the rest at eMarketer. Rate this post

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Sources & Types Of Customer Data [CHART]

via emarketer.com May findings from CMO Council were more optimistic: 51% of marketers worldwide said they leveraged data moderately well, with 7% reporting that they did so extremely well. The majority of marketers worldwide (65%) used customer profile data to enhance their marketing programs. Social media data and marketing campaign response and engagement data were…

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Merchant QR Code Adoption, 2011 & 2012 [CHART]

via marketingcharts.com Merchants are integrating QR codes into their marketing strategies at a far greater rate this year than last, finds a [download page] Multichannel Merchant survey released in June 2012. Fully 47% of respondents this year said they are using QR codes, a dramatic increase from just 8% a year ago. A further 15%…

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How Merchants Use QR Codes, 2011 & 2012 [CHART]

via marketingcharts.com While last year, merchants were divided on the best use of QR codes, this year, a clear hierarchy has emerged. 63.2% are using them in their print catalogs, while 47.4% are using them in postcards and/or other non-catalog mail pieces. About 2 in 5 merchants are using them as part of their marketing…

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