eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.