Actions Taken After Viewing Mobile Ad, April 2011-March 2012 [CHART]Rate this post via emarketer.com Exposure to ads also led a significant number of respondents to direct action. As of March 2012, fully 57% of respondents said they would browse a website as a result of seeing an ad on their phone, while 43% said they […]
Valuable Mobile Auto Ad Content [CHART]Rate this post via emarketer.com A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. […]
Mobile Twitter User Demographics [TABLE]Rate this post via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so […]
Mobile Retail Email Opens In Detail [CHART]Rate this post via marketingcharts.com Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers […]
TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]
Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]Rate this post via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, […]
Smart Phone Search From Offline Prompts [CHART]Rate this post via emarketer.com As the habit of pulling out a phone to respond to ads takes hold, some media are enjoying faster uptake than others. According to March 2012 research from Google, conducted by Ipsos MediaCT and TNS Infratest, 43% of smartphone owners used their device to […]
Cost-Per-Lead For Mobile Political Sign-Up Ads, By Swing State [CHART]Rate this post via emarketer.com Pontiflex, a provider of sign-up ads—including in-app ads that appear on load screens or during other wait periods and ask viewers if they would like to sign up to receive more information from marketers—released information in May indicating that the cost […]
B2B Executives Mobile Research Behavior [CHART]Rate this post via emarketer.com In June 2011, Compete and Google found that 28% of US B2B C-level executives used a mobile phone to research business purchases, compared to 25% of those outside the C-suite. On tablets, those numbers were 21% and 12%, respectively. Read the rest at eMarketer.
Top Three Influential B2B Channels [CHART]Rate this post via emarketer.com According to research from Oracle and Endeca, already in November 2011, nearly one-quarter of B2B ecommerce professionals around the world said the mobile web was one of the most influential touchpoints for their customers. Read the rest at eMarketer.