e-Strategy Trends’ continually-updated collection of mobile marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…Read More
via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further data from the report indicates that 46% of new buyers…Read More
via marketingcharts.com Parents are showing healthy levels of new media and technology adoption, according to June 2012 Ipsos MediaCT survey results. Among parents of children aged 6-12, 69% own a cell phone that can access the internet, while 37% own a tablet, and 26% an e-reader. To put those latter numbers in perspective, January 2012…Read More
via emarketer.com The report found that tablet users were taking full advantage of the larger screens offered by the devices, with 53% reporting that they had watched videos or TV programming on a tablet at least once in the past month. comScore also found that more than one-quarter of tablet owners who watched videos at…Read More
via emarketer.com Those with smartphones are showing themselves to be eager adopters of tablets, according to a report on US smart device users by comScore. According to the research, 24% of smartphone users had used a tablet in the three-month period ending April 2012, an increase from 10% recorded a year earlier. Read the rest…Read More
via emarketer.com A 2011 study by Booz & Company and National Analysts Worldwide found that pharma executives in the US and EU put programs aimed at healthcare providers—as well as unpaid forms of internet promotion—high on their list of planned budget increases. Read the rest at eMarketer. 0.0 00Read More