Retailers’ Most Valuable Online Channels [CHART]Rate this post via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online […]
Chinese Mobile Phone Users, 2010-2016 [CHART]Rate this post via emarketer.com China should be the leading mobile advertising market in the world. eMarketer estimates more than 880 million consumers in China—nearly two-thirds of the country’s population—will own at least one mobile phone by the end of this year. Read the rest at eMarketer.
Tablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]Rate this post via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said […]
Mobile Click-Through Rates By Device [CHART]Rate this post via emarketer.com The study examined the CTRs earned by eight mobile devices, the largest being the Samsung Galaxy Tab (10.1 inches), and the smallest being the Sony Xperia Mini (2.5 inches). The Kindle Fire, with a middle-of-the-pack, 7-inch screen, had the highest CTR—1.02%. The iPad, with a […]
Actions Prompted by Mobile Finance Ads [CHART]Rate this post via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow […]
Campaign Goals For Finance Mobile Ads [CHART]Rate this post via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which […]
US Tablet User Growth by Age, 2011-2015 [CHART]Rate this post via emarketer.com Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015. Broken down by age, the fastest growth among tablet users […]
iPad Penetration, 2010-2015 [CHART]Rate this post via emarketer.com That level of growth is down significantly from last year’s 143.9% jump, and will continue to decline; by 2015, the number of iPad users will rise by just under 12%. By then, more than one-third of all US internet users will have such a device. Read the […]
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.
American Mobile Gamers, 2010-2016 [CHART]Rate this post via emarketer.com eMarketer forecasts that this year, mobile gamers will have the highest number of users among the different types of online game players in the US. Mobile gamers will also continue to grow more rapidly than other gaming audiences, reaching 141 million in 2014. Increased smartphone ownership […]