Mobile Marketing

e-Strategy Trends’ continually-updated collection of mobile marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Current & Planned Use Of Mobile Marketing [CHART]

Worldwide, growth in the adoption of mobile devices is set to continue apace for the foreseeable future. So it makes sense, then, that marketers would be moving quickly to adapt to this new channel. But an April 2012 survey of business leaders worldwide by email marketing services provider Strongmail found that 55% of respondents were…

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Types Of Mobile Marketing Currently Used Globally [CHART]

Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…

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Gadget Ownership By Generation [CHART]

via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…

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Tablet Users & New Buyers By Generation [CHART]

via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further data from the report indicates that 46% of new buyers…

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Parent Adoption of Online Devices [CHART]

via marketingcharts.com Parents are showing healthy levels of new media and technology adoption, according to June 2012 Ipsos MediaCT survey results. Among parents of children aged 6-12, 69% own a cell phone that can access the internet, while 37% own a tablet, and 26% an e-reader. To put those latter numbers in perspective, January 2012…

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