Actions Prompted by Mobile Finance Ads [CHART]Rate this post via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow […]
Campaign Goals For Finance Mobile Ads [CHART]Rate this post via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which […]
US Tablet User Growth by Age, 2011-2015 [CHART]Rate this post via emarketer.com Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015. Broken down by age, the fastest growth among tablet users […]
iPad Penetration, 2010-2015 [CHART]Rate this post via emarketer.com That level of growth is down significantly from last year’s 143.9% jump, and will continue to decline; by 2015, the number of iPad users will rise by just under 12%. By then, more than one-third of all US internet users will have such a device. Read the […]
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.
American Mobile Gamers, 2010-2016 [CHART]Rate this post via emarketer.com eMarketer forecasts that this year, mobile gamers will have the highest number of users among the different types of online game players in the US. Mobile gamers will also continue to grow more rapidly than other gaming audiences, reaching 141 million in 2014. Increased smartphone ownership […]
Mobile Canadians, 2010-2016 [CHART]Rate this post via emarketer.com The number of mobile internet users in Canada jumped more than 28% in 2011, with 25% of the population using the mobile internet by year’s end. eMarketer estimates that penetration will continue to rise, albeit at a somewhat slower pace, through 2016, when nearly half of the […]
Canadian Mobile Ad Spending, 2010-2016 [CHART]Rate this post via emarketer.com In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, according to eMarketer estimates, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts. Read the rest at eMarketer.
Sources & Types Of Customer Data [CHART]Rate this post via emarketer.com May findings from CMO Council were more optimistic: 51% of marketers worldwide said they leveraged data moderately well, with 7% reporting that they did so extremely well. The majority of marketers worldwide (65%) used customer profile data to enhance their marketing programs. Social media […]
Merchant QR Code Adoption, 2011 & 2012 [CHART]Rate this post via marketingcharts.com Merchants are integrating QR codes into their marketing strategies at a far greater rate this year than last, finds a [download page] Multichannel Merchant survey released in June 2012. Fully 47% of respondents this year said they are using QR codes, a dramatic […]