Rate this post via marketingcharts.com Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen by 22% of respondents. There […]
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
Glamour’s September issue generated 50,814 Facebook “likes” for its advertisers by including 2-D barcodes incorporating the social network.
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.
Garden plants sold at Home Depot have QR codes on each plant tag that enable customers to check out, for example, whether the plant needs frequent watering.
A February 2011 study fielded for marketing and communications agency MGH by Vision Critical found that 65% of US smartphone users had seen a QR code.
According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.