Rate this post via marketingcharts.com Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016, according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account for $5 billion of the projected $7.7 billion in mobile ad revenues. This represents a dramatic increase […]
Rate this post via paidcontent.org In America, some 86 percent of smartphone owners say they use their their phones as a second screen at least some of the time. Among U.S. tablet owners, 26 percent describe their second-screen behavior as fairly avid, checking in several times a day (only 12 percent of surveyed Germans describe […]
Rate this post via paidcontent.org There’s been avid interest among private equity in TV “check-in” start-ups like GetGlue and Shazam — and this may be one reason why: New research from Nielsen found that 88 percent of U.S. tablet owners use their devices while they watch television. Read the rest at paidContent.
Rate this post via c-e.com A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s Time Inc. and conducted by Boston’s Innerscope […]
How data hungry is your phone?
Rate this post via emarketer.com According to a March 2012 report from the International Data Corporation (IDC), smartphone shipments in China will surpass those in the US during 2012. IDC’s “Worldwide Quarterly Mobile Phone Tracker” data forecasts China to have a 20.7% share of worldwide smartphone shipments in 2012, compared to 20.6% for the US. […]
Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and […]
Rate this post via marketingcharts.com Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now […]
Rate this post via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before 2009. Mobile and tablet search continued […]
Rate this post via emarketer.com Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.