![Time Spent With Mobile vs Television [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/07/time-spent-with-mobile-and-television-150x150.png)
Americans are spending less time with most major media, with one major exception: smartphones.
Microsoft Technologies [INFOGRAPHIC]
![Microsoft Technologies [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/microsoft-technologies-infographic-150x150.jpg)
This infographic from Microsoft illustrates the breadth of the company’s technology, from gaming and entertainment, to operating systems and applications, to search and social.
Search & Social Advertising Tactics [CHART]
![Search & Social Advertising Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Search-Social-Advertising-Tactics-150x150.png)
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Cross-Device Shopping Journey Changes [CHART]
![Cross-Device Shopping Journey Changes [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Cross-Device-Shopping-Journey-Changes-150x150.png)
US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).
Recent Podcast Listeners By Device [CHART]
![Recent Podcast Listeners By Device [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Recent-Podcast-Listeners-by-Device-150x150.png)
Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.
US Proximity Payment Users By Platform [CHART]
![US Proximity Payment Users By Platform [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/US-Proximity-Payment-Users-By-Platform-150x150.jpg)
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.
Google Universal Search Elements [CHART]
![Google Universal Search Elements [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Google-Universal-Search-Elements-150x150.png)
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Purchase Inspiration By Channel [CHART]
![Purchase Inspiration By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Purchase-Inspiration-By-Channel-150x150.png)
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
Digital Transformation [INFOGRAPHIC]
![Digital Transformation [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Digital-Transformation-150x150.png)
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
Grocery Store Omnichannel Services [TABLE]
![Grocery Store Omnichannel Services [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/grocery-store-omnichannel-services-150x150.jpg)
Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.