Mobile Marketing Statistics & Trends

Millennials’ mCommerce Frequency [CHART]

Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.

This infographic by Campaigner illustrates tips to optimize your email open rates.

The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.

Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.

Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.

57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.

List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.

A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.

The US differs from some European countries when it comes to the popularity of various messaging apps.

More than 52 million people in the US will use Twitter on a monthly basis.