Grocery apps are some of the fastest-growing apps in the US. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.
Almost half of the world is now online. Now, the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies.
People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops, notes comScore.
This infographic from SERanking illustrates when, what, where, why and how of mobile search behavior.
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. eMarketer estimates that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year.
This infographic by Red illustrates 4 Dos and 4 Don’ts when using emojis in your marketing efforts.
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).