List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
More than 52 million people in the US will use Twitter on a monthly basis.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.