This infographic illustrates how state-by-state iPhone usage rates correlates with education level and population density. Read more at Chitka.
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are increasingly being used for streaming.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
Many people use another device, primarily a smartphone, while simultaneously watching TV.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.