Mobile Marketing Statistics & Trends

Elements Of A Great Online Shopping Experience [CHART]

Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience.

Instagram Influence [INFOGRAPHIC]

This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.

Challenges To Mobile Commerce

The percentage of e-commerce sales made using a mobile phone decreased last year. That’s according to a report from Forrester Research, which says that mobile phones accounted for 36% of online retail sales last year, down from 43% in 2016.

Millennials’ Video Genres

Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.

Facebook & Instagram Best Practices

This infographic illustrates some of the best practices contained in Facebook’s new guide for marketing on that platform and on Instagram.

Mobile Gamers’ Receptivity To Advertising [CHART]

Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.

Local Business Voice Search By Device [CHART]

Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.

Generation V Tablet Activities [CHART]

Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.

Important vs Well-Executed Restaurant Technologies [TABLE]

In a February 2018 survey of US internet users and restaurant executives by BRP (Boston Retail Partners) and Windstream Enterprise, restaurant operators met consumer expectations on only two factors: contactless/mobile payment, for which 32% of consumers valued it and one-third of operators offered it, and Wi-Fi availability (44% both valued it and offered it).