e-Strategy Trends’ continually updated collection of mobile behavior trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Smartphone ownership is the norm for Xers—we estimate that 88.5% of the Xer population, or 57.9 million people, own such a device. For marketers, knowing how to reach this cohort with timely and relevant communications is key.Read More
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.Read More
Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will reach 67.6% by 2021.Read More
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.Read More
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices.Read More
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.Read More
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. eMarketer forecast that 51.7% of US social network users will be mobile-only in 2019.Read More