The average time spent reading an email increased nearly 7% over the past six years.
This infographic from SERanking illustrates how people use voice search while on the go.
According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
Grocery apps are some of the fastest-growing apps in the US. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops, notes comScore.
This infographic from SERanking illustrates when, what, where, why and how of mobile search behavior.
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. eMarketer estimates that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year.
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.