e-Strategy Trends’ continually updated collection of mobile behavior trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will reach 67.6% by 2021.Read More
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.Read More
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices.Read More
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.Read More
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. eMarketer forecast that 51.7% of US social network users will be mobile-only in 2019.Read More
According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.Read More
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.Read More