By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.