Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Americans are spending more time within mobile apps and less time within mobile browsers.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.