B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
American households are continuing to abandon their landlines and go wireless-only.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.