Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.