Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.