The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
For some activities, mobile users have a clear preference about app vs. browser usage.
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.