e-Strategy Trends’ continually-updated collection of mobile marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft.Read More
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.Read More
This year, the total number of messaging app users worldwide will increase 12.1% to 2.52 billion people, eMarketer estimates. Growth will slow to 7.3% next year, reaching 2.70 billion users.Read More
In a survey by mobile marketing solutions and engagement platform Vibes, the second-most-common reason for unsubscribing from a brand’s business messaging was irrelevant information, cited by 37% of US smartphone owners.Read More
Connected TV devices continue to account for the largest share of video ad impressions. Smartphones, which only a year earlier had accounted for the largest percentage of impressions, are steadily declining in share, cannibalized by connected TV devices.Read More
In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…Read More
According to Q3 2018 research from Nielsen, US consumers ages 35 to 49 spend nearly the same amount of time with old media like live and timeshifted TV and radio, as with their digital devices by accessing apps and the web on a smartphones or tablet.Read More