CMOs continue to project big increases in social media spending in the next 5 years.
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.
72.9% of companies said they expected their overall social media budget to increase over the next year.
49.5% of US marketers said their company spent between 1% and 10% of their marketing budget on social media.
52% of organizations’ social media budgets are estimated to be allocated to social networking, while 13% are spent on blogs, 11% on microblogging & 7% on wikis.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
Percent Of Interactive Marketing Budget Allocated To Mobile [CHART]Rate this post In spite of all of this activity, mobile marketing remains a small portion of overall marketing budgets. Almost one-quarter of respondents said mobile budgets comprised less than 1% of their overall budget, while one-fifth said it accounted for 2% to 3% of total money […]