A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
Percent Of Interactive Marketing Budget Allocated To Mobile [CHART]Rate this post In spite of all of this activity, mobile marketing remains a small portion of overall marketing budgets. Almost one-quarter of respondents said mobile budgets comprised less than 1% of their overall budget, while one-fifth said it accounted for 2% to 3% of total money […]
Global Marketing Budgets, October 2011-June 2012 [CHART]Rate this post via marketingcharts.com warc-global-mktg-budgets-june-2012.pngSentiment regarding budgets took a steep fall among global marketers, finds Warc [pdf] in its June 2012 Global Marketing Index (GMI). The budget component score of the index fell to 47.3 in June, down from 50.3 in May and 53.7 in April, as marketers’ […]
Why US Execs Shift Budgets From Traditional To Digital Marketing [CHART]Rate this post via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Direct & Digital Marketing Spending Growth [CHART]Rate this post via marketingcharts.com dma-direct-digital-marketing-spend-q1-2012-may2012.jpg2 in 5 marketers and service providers say their direct and digitally-driven spending grew in Q1 2012 when compared to Q4 2011, almost double the 22.2% who reported decreases over the same period, according to a study released in May 2012 by the Direct […]
Corporate Digital Business Priorities [CHART]Rate this post via marketingcharts.com Key trends in digital business are appearing on C-suite executives’ corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed said that digital marketing and social tools are at least a top 10 corporate priority, including […]
88% national North American brands are investing some portion of their budgets in local marketing, according to Balihoo’s Research Micro Study.