Why US Execs Shift Budgets From Traditional To Digital Marketing [CHART]Rate this post via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Direct & Digital Marketing Spending Growth [CHART]Rate this post via marketingcharts.com dma-direct-digital-marketing-spend-q1-2012-may2012.jpg2 in 5 marketers and service providers say their direct and digitally-driven spending grew in Q1 2012 when compared to Q4 2011, almost double the 22.2% who reported decreases over the same period, according to a study released in May 2012 by the Direct […]
Corporate Digital Business Priorities [CHART]Rate this post via marketingcharts.com Key trends in digital business are appearing on C-suite executives’ corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed said that digital marketing and social tools are at least a top 10 corporate priority, including […]
88% national North American brands are investing some portion of their budgets in local marketing, according to Balihoo’s Research Micro Study.
Global Marketing Budgets Limited Due To Eurozone Crisis [CHART]Rate this post via marketingcharts.com Marketing budgets took a sharp downturn in May 2012 across the three regions (Europe, Asia/Pacific and the Americas) measured in Warc’s Global Marketing Index (GMI). The Index dipped from 53.7 in April to a near-neutral growth level of 50.3 this month, possibly […]
Content Marketing Spending, 2000-2011 [CHART]Rate this post via emarketer.com According to a March 2012 report from ContentWise and the Custom Content Council, North American marketers spent $40.2 billion to produce and distribute content marketing last year, up slightly from $40.1 billion in 2010. Read the rest at eMarketer.
2012 US Communications Spending Growth [CHART]Rate this post via marketingcharts.com US communications industry spending is on pace to reach $1.185 trillion this year, representing 5.6% growth following solid 4.2% year-over-year growth in 2011, forecasts Veronis Suhler Stevenson (VSS) in an April 2012 report. VSS predicts that total industry spending will reach $1.419 trillion by 2015, […]
Virtual Event Financing [CHART]Rate this post via marketingcharts.com The single most popular financing method for virtual methods is the outside method of event sponsorship (45%), which is 25% more popular than the number two method event marketing budget (36%). Other marketing budgets rank third with 30% of producers financing virtual events through this method. Fewer […]
Marketing Budget Changes Due To Attribution By Channel [CHART]Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of […]