eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.