2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Chart - Budgets From Which Mobile Ad Spending Is Drawn

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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Mobile Share Of Organic Search Traffic, 2012-2014 [CHART]

Chart - Mobile Share Of Organic Search Traffic

Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period.

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Top Industries By African-American Media Spend, October 2014 [TABLE]

Table - Top Industries By African-American Media Spend

African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.

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Expected Retargeting Budget Changes, August 2014 [CHART]

Chart - Expected Retargeting Budget Changes

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

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Data Marketing & Ad Spending By Channel, November 2014 [CHART]

Chart - Data Marketing & Ad Spending By Channel

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

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