Social marketers in North America still find measuring ROI to be their toughest challenge.
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
The travel and hospitality industry leads spending on the Internet of Things technology.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.