Marketing Budgets

e-Strategy Trends’ continually-updated collection of marketing budgets research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Why Digital Agencies Get Fired [TABLE]

Table: Why Digital Agencies Get Fired

Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.

Read More