Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
More than 7 in 10 US SMBs are buying some type of digital services today.
Streaming video ad completion rates were lower on devices with smaller screens last year.
Estimates for 2014 wearables shipments made by multiple firms showed a gap of 10 million units between the most conservative and most aggressive projections.