More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Social marketers in North America still find measuring ROI to be their toughest challenge.
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.