State Of The Internet, 2015 [MARY MEEKER PRESENTATION]

Mary Meeker - State of the Internet, 2015

Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.

Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

Chart - Change In Ad Spending By Medium

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

Global Average Ad Spending Per Capita In 2014 [CHART]

Chart - Global Average Ad Spending Per Capita In 2014

Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Table - Planned Increased Spending On Marketing Technologies In 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.