B2B Marketing Budget Allocations In 2015 [CHART]

Chart - B2B Marketing Budget Allocations In 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Marketers’ Top Business Challenges, January 2015 [CHART]

Chart - Marketers

New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.

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