9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Generally, internet users want a convenient and secure mobile experience.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Nearly 80% of smart device owners were concerned about their devices collecting their personal info in general.
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
90% of US agency planners’ media plans that included DPB had been approved in 2014.