How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

Table - How Consumers Think Advertising Will Change In 10 Years

58% of Americans said that advertisers would have more personal consumer data in a decade.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

Chart - Consumers’ Perceptions On The Future Of Advertising

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Acceptable Forms Of In-Store Location “Stalking,” April 2014 [CHART]

Chart - Acceptable Forms Of In-Store Location Stalking

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Effectiveness Of Mobile Advertising, January 2014 [TABLE]

Table - Effectiveness Of Mobile Advertising

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Sites Used By 2014 US High School Grads By Frequency [CHART]

Chart - Social Sites Used By 2014 US High School Grads By Frequency

87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Channels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]

Chart - Channels Used By Nonprofit Social Media Managers

98% of charities and nonprofits are using at least one form of social media.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Why People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]

Chart - Why People Share Their Mobile Location With Businesses By Generation

Millennials are more likely in general to interact with companies in order to receive deals and rewards.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS