While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Nearly 80% of smart device owners were concerned about their devices collecting their personal info in general.
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
90% of US agency planners’ media plans that included DPB had been approved in 2014.
The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions.
This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.
58% of Americans said that advertisers would have more personal consumer data in a decade.
The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.
Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.