Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
US social media ad spending will reach $9.2 billion in 2016.
For the second year running, Houston heads the list of US cities with the most adept mobile shoppers.
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
Smart phones are most commonly used to find local stores, to check prices and for product research.
Nearly a quarter of US smart phone and tablet users have placed an order ahead of time using their mobile phone.
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.
Consumers will be using mobile as holiday season shopping companions, as multiple studies have pointed to their growing role in retail throughout the year.