75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Mobile Local Search & Display Secondary Actions [CHART]Rate this post via emarketer.com The leading secondary action—the user’s next action after an initial click—for both car rental and airline searches was the placement of a phone call to a business, at 73% and 89%, respectively. For hotel searches, more than three-quarters of secondary actions consisted of […]
National Brands’ Local Marketing Budgets [CHART]Rate this post via emarketer.com Findings released in May from local marketing automation provider Balihoo showed the vast majority of national brands (88%) in North America were investing some portion of their budget in local marketing. Brands were polarized in their levels of investment: 29% allocated between 1-5% of their […]
88% national North American brands are investing some portion of their budgets in local marketing, according to Balihoo’s Research Micro Study.
Local vs. National Social Media Ad Spending, 2011-2016 [CHART]Rate this post via marketingcharts.com Breaking down the forecast into local vs. national spend, BIA/Kelsey predicts that the local segment of US social media advertising revenues will grow from $840 million in 2011 to $1.2 billion this year, representing a 43% increase. This means that this year, […]
Top US Local Mobile Search Categories, Q4 2011 [CHART]Rate this post via emarketer.com When AT&T Interactive broke down the searches according to platform, it found that restaurants and automotive remained the first- and second-most frequently searched categories on both mobile devices and PCs. Mobile users were more likely to look for movie theaters, beauty services […]
Top US Local Search Categories, Q4 2011 [CHART]Rate this post via emarketer.com Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and […]