1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.
Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Mobile Local Search & Display Secondary Actions [CHART]Rate this post via emarketer.com The leading secondary action—the user’s next action after an initial click—for both car rental and airline searches was the placement of a phone call to a business, at 73% and 89%, respectively. For hotel searches, more than three-quarters of secondary actions consisted of […]
National Brands’ Local Marketing Budgets [CHART]Rate this post via emarketer.com Findings released in May from local marketing automation provider Balihoo showed the vast majority of national brands (88%) in North America were investing some portion of their budget in local marketing. Brands were polarized in their levels of investment: 29% allocated between 1-5% of their […]
88% national North American brands are investing some portion of their budgets in local marketing, according to Balihoo’s Research Micro Study.
Local vs. National Social Media Ad Spending, 2011-2016 [CHART]Rate this post via marketingcharts.com Breaking down the forecast into local vs. national spend, BIA/Kelsey predicts that the local segment of US social media advertising revenues will grow from $840 million in 2011 to $1.2 billion this year, representing a 43% increase. This means that this year, […]
Top US Local Mobile Search Categories, Q4 2011 [CHART]Rate this post via emarketer.com When AT&T Interactive broke down the searches according to platform, it found that restaurants and automotive remained the first- and second-most frequently searched categories on both mobile devices and PCs. Mobile users were more likely to look for movie theaters, beauty services […]
Top US Local Search Categories, Q4 2011 [CHART]Rate this post via emarketer.com Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and […]