Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Positive online customer reviews appear to be having a bigger effect than in the past.
African-Americans are increasingly affluent, educated and diverse.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.