BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.
Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
90% of US agency planners’ media plans that included DPB had been approved in 2014.
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.