Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.
BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.
Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.
US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.