Local Internet Marketing
e-Strategy Trends’ continually-updated collection of local Internet marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.Read More
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.Read More