Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
This infographic by Pickaweb illustrates the many paths to local SEO success.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.