![Google Universal Search Elements [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Google-Universal-Search-Elements-150x150.png)
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Top SEO Priorities [CHART]
![Top SEO Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Top-SEO-Priorities-150x150.png)
Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
What Smart Speaker Owners Would Like From Brands [CHART]
![What Smart Speaker Owners Would Like From Brands [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/What-Smart-Speaker-Owners-Want-From-Brands-150x150.png)
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.
Local Ad Spending, Digital vs Traditional [CHART]
![Local Ad Spending, Digital vs Traditional [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/local-ad-spending-digital-vs-traditional-150x150.png)
Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.
Reviews Role In Trusting A Business [CHART]
![Reviews Role In Trusting A Business [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Number-of-Reviews-to-Trust-Local-Biz-150x150.png)
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Challenges Collecting Location Data [CHART]
![Challenges Collecting Location Data [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/11/challenges-collecting-location-data-150x150.gif)
Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
Millennials Don’t Care About Privacy [CHART]
![Millennials Don’t Care About Privacy [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/Information-Millennials-Are-Comfortable-Sharing-150x150.jpg)
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Most Popular Apps For 18-34 Year-Olds [CHART]
![Most Popular Apps For 18-34 Year-Olds [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Most-Popular-Apps-18-34-Year-Olds-150x150.png)
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Preferred Sources For Finding Local Products & Services [TABLE]
![Preferred Sources For Finding Local Products & Services [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Preferred-Sources-Local-Products-Services-150x150.gif)
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Local Search Engine Optimization [INFOGRAPHIC]
![Local Search Engine Optimization [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/local-seo-infographic-150x150.jpeg)
This infographic by Pickaweb illustrates the many paths to local SEO success.
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