![Preferred Sources For Finding Local Products & Services [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Preferred-Sources-Local-Products-Services-150x150.gif)
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Local Search Engine Optimization [INFOGRAPHIC]
![Local Search Engine Optimization [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/local-seo-infographic-150x150.jpeg)
This infographic by Pickaweb illustrates the many paths to local SEO success.
Top Sources Of New Customers For Local Businesses [CHART]
![Top Sources Of New Customers For Local Businesses [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Sources-of-New-Customers-for-Local-Businesses-150x150.png)
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Consumer Use Of Local Online Reviews [CHART]
![Consumer Use Of Local Online Reviews [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/Consumer-Use-Local-Online-Reviews-150x150.png)
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Social Media Marketing Platform Trends [CHART]
![Social Media Marketing Platform Trends [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Social-Media-Marketing-Platform-Trends-150x150.png)
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
How People Discover Small Businesses [CHART]
![How People Discover Small Businesses [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/210792-150x150.gif)
More than one-third of US internet users said they first find out about small businesses when researching online.
Mobile Experience Expectations [CHART]
![Mobile Experience Expectations [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/210199-150x150.gif)
Generally, internet users want a convenient and secure mobile experience.
Consumers’ In-Store Mobile Activities [CHART]
![Consumers’ In-Store Mobile Activities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/PwC-Consumers-In-Store-Mobile-Activities-Mar2016-150x150.png)
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Online Customer Reviews’ Effect On Local Businesses, 2010-2015 [CHART]
![Online Customer Reviews’ Effect On Local Businesses, 2010-2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/195426-150x150.gif)
Positive online customer reviews appear to be having a bigger effect than in the past.
Top 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]
![Top 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/Nielsen-Top-10-DMAs-Black-Affluents-Sept2015-150x150.png)
African-Americans are increasingly affluent, educated and diverse.
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