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You are here: Home / Archives for Local Internet Marketing

Top SEO Priorities [CHART]

Top SEO Priorities [CHART]

Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).

April 16, 2018 By David Erickson
Filed Under: Content Marketing, Local Internet Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Web Development Tagged With: Chart, Link Building, Local SEO, Mobile SEO, Search Engine Optimization, Statistics

What Smart Speaker Owners Would Like From Brands [CHART]

What Smart Speaker Owners Would Like From Brands [CHART]

More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.

March 22, 2018 By David Erickson
Filed Under: Advertising, Consumer Behavior, Event Marketing, Local Internet Marketing, Online Behavior Tagged With: Audio Marketing, Brand Marketing, Branding, Chart, Customer Service, Smart Speakers, Statistics, Voice Activation

Local Ad Spending, Digital vs Traditional [CHART]

Local Ad Spending, Digital vs Traditional [CHART]

Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.

February 9, 2018 By David Erickson
Filed Under: Advertising, Local Internet Marketing, Marketing Budgets Tagged With: Ad Spending, Chart, Internet Advertising, Local Advertising, Online Advertising, Statistics

Reviews Role In Trusting A Business [CHART]

Reviews Role In Trusting A Business [CHART]

Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.

February 1, 2018 By David Erickson
Filed Under: Consumer Behavior, Local Internet Marketing, Online Behavior, Social Media Marketing Tagged With: Chart, Consumer Attitudes, Local SEO, Online Ratings, Online Reviews, Reputation Management, Social SEO, Statistics, Trust

Challenges Collecting Location Data [CHART]

Challenges Collecting Location Data [CHART]

Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.

November 22, 2017 By David Erickson
Filed Under: Local Internet Marketing Tagged With: Big Data, Chart, Data Quality, Privacy, Statistics

Millennials Don’t Care About Privacy [CHART]

Millennials Don’t Care About Privacy [CHART]

Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.

September 8, 2017 By David Erickson
Filed Under: Consumer Behavior, Generations, Local Internet Marketing, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Chart, Consumer Attitudes, Consumer Spending, Geo-Targeting, Media Consumption, Mobile Behavior, Privacy, Public Relations, Security, Statistics

Most Popular Apps For 18-34 Year-Olds [CHART]

Most Popular Apps For 18-34 Year-Olds [CHART]

There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.

August 25, 2017 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Email Marketing, Generations, Local Internet Marketing, Location-Based Services, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Technographics, Video Marketing Tagged With: Amazon, Apple App Store, Chart, Facebook, Facebook Messenger, Gmail, Google, Google Maps, Instagram, Instant Messaging, mCommerce, Mobile Apps, Mobile Behavior, Mobile Email, Mobile Search, Mobile Social, Mobile Video, Statistics, Visual Communications, Whatsapp, YouTube

Preferred Sources For Finding Local Products & Services [TABLE]

Preferred Sources For Finding Local Products & Services [TABLE]

Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.

May 23, 2017 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Local Internet Marketing, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Coupons, Daily Deals, Magazine Advertising, Mobile Apps, Newspaper Advertising, Online Ratings, Online Reviews, Print, Print Advertising, Search Engine Optimization, Statistics, Table, White Pages, Word Of Mouth, Yellow Pages

Local Search Engine Optimization [INFOGRAPHIC]

Local Search Engine Optimization [INFOGRAPHIC]

This infographic by Pickaweb illustrates the many paths to local SEO success.

April 23, 2017 By David Erickson
Filed Under: Local Internet Marketing, Search Engine Marketing

Top Sources Of New Customers For Local Businesses [CHART]

Top Sources Of New Customers For Local Businesses [CHART]

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.

April 12, 2017 By David Erickson
Filed Under: Advertising, Consumer Behavior, Email Marketing, Event Marketing, Local Internet Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Web Development Tagged With: Chart, Customer Acquisition, Direct Mail, Industry Organizations, Internet Advertising, Magazine Advertising, Newspaper Advertising, Online Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Statistics, Television Advertising, Website Design, Word Of Mouth, Yellow Pages Advertising

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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