US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.
US Mobile Ad Spending, Local vs National, 2014-2019 [CHART]
LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Why Agency Planners Don’t Recommend Place-Based Media, 2013 vs 2014 [TABLE]
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
Why Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]
90% of US agency planners’ media plans that included DPB had been approved in 2014.
Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Why Consumers Go Online, November 2014 [TABLE]
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Mobile Voice Search Activities By Age Group, September 2014 [CHART]
55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.
Where People Use Virtual Personal Assistants, June 2014 [CHART]
Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
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