9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
More than one-third of US internet users said they first find out about small businesses when researching online.
Generally, internet users want a convenient and secure mobile experience.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Positive online customer reviews appear to be having a bigger effect than in the past.
African-Americans are increasingly affluent, educated and diverse.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.