Local Internet Marketing Statistics & Trends

How People Discover Small Businesses [CHART]

More than one-third of US internet users said they first find out about small businesses when researching online.

Mobile Experience Expectations [CHART]

Generally, internet users want a convenient and secure mobile experience.

Consumers’ In-Store Mobile Activities [CHART]

Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.

Online Customer Reviews’ Effect On Local Businesses, 2010-2015 [CHART]

Positive online customer reviews appear to be having a bigger effect than in the past.

Top 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]

African-Americans are increasingly affluent, educated and diverse.

Retail Marketers Top Business Challenges, September 2015 [CHART]

Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.

Effect Of Online Customer Reviews In Judging Local Businesses, August 2015 [CHART]

North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.