Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
More than one-third of US internet users said they first find out about small businesses when researching online.
Generally, internet users want a convenient and secure mobile experience.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Positive online customer reviews appear to be having a bigger effect than in the past.
African-Americans are increasingly affluent, educated and diverse.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.