Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

News Topics Consumed Via Twitter vs Facebook [CHART]

Chart - News Topics Consumed Via Twitter vs Facebook

Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.

How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Chart - How Frequently People Search For Local Businesses Via Mobile

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.

Channels Used To Find Local Business Information [HEATMAP]

Heatmap - Channels Used To Find Local Business Information

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

Marketers’ Use Of Phone Data, April 2015 [CHART]

Chart - Marketers

Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.

Devices People Use To Search For Local Info, March 2015 [CHART]

Chart - Devices People Use To Search For Local Info

Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.