Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Why Agency Planners Don’t Recommend Place-Based Media, 2013 vs 2014 [TABLE]
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
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Why Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]
90% of US agency planners’ media plans that included DPB had been approved in 2014.
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Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
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Why Consumers Go Online, November 2014 [TABLE]
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
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Mobile Voice Search Activities By Age Group, September 2014 [CHART]
55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.
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Where People Use Virtual Personal Assistants, June 2014 [CHART]
Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
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How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
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Offers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]
Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.
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