Channels Used To Find Local Business Information [HEATMAP]

Heatmap - Channels Used To Find Local Business Information

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

Marketers’ Use Of Phone Data, April 2015 [CHART]

Chart - Marketers

Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.

Devices People Use To Search For Local Info, March 2015 [CHART]

Chart - Devices People Use To Search For Local Info

Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.

LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Table - LGBTs

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.