Smart Phone Penetration In Top 15 Local Markets, May 2014 [CHART]

Chart - Smart Phone Penetration In Top 15 Local Markets

Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Chart - Most Influential Local Facebook Marketing Tactics Among Millennials

Local deals and offers on Facebook have a strong pull with youth.

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Shoppers’ Top In-Store Mobile App Activities, April 2014 [CHART]

Chart - Shoppers

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

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Effectiveness Of Mobile Advertising, January 2014 [TABLE]

Table - Effectiveness Of Mobile Advertising

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

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Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]

Table - Attitudes Toward Online Shopping By Generation

In November 2013, 44% of boomers said they showroomed.

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