Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Table - Changing Role Of Online Channels Within The Purchase Journey

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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Influences Over Consumers’ Purchase Decisions, November 2014 [CHART]

Chart - Influences Over Consumers

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

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Why Consumers Go Online, November 2014 [TABLE]

Table - Why Consumers Go Online

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

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Creativity In Large Organizations, September 2014 [CHART]

Chart - Creativity In Large Organizations

Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.

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Global Businesses Analyzing Big Data By Industry, May 2014 [CHART]

Chart - Global Businesses Analyzing Big Data By Industry

On average, 44% of companies had increased their ability to understand large sets of data.

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