Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.
66% of CEOs said they were currently engaged or considering collaboration with customers.
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
Apple CarPlay for iPhones sales are expected to surge 2,550% worldwide between 2015 and 2020, from 1.4 million units sold to 37.1 million.
Two-thirds of consumers with drivers licenses polled worldwide said self-driving cars were appealing.