Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
North American email open rates are down slightly year-over-year so far in 2015.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
54% of Americans said social network profiles would be important to their careers in the next five years.
The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position.