International

e-Strategy Trends’ continually-updated collection of research, statistics and trends about international Internet use for marketing, public relations, advertising and strategic communications professionals.

Chatbot Engagement Rates [CHART]

Chart: Chatbot Engagement Rates By Select Countries

The vast majority of adults across 6 countries believe that organizations are failing to provide a connected experience, defined as organizations knowing their preferences across all channels and being able to provide them with access to the information they need in a timely manner.

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Mobile vs. Desktop Audiences [CHART]

Chart: Mobile vs Desktop Audiences

Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.

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General Data Protection Regulation Concerns [CHART]

Chart: General Data Protection Regulation Concerns

The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.

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