Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Table - Changing Role Of Online Channels Within The Purchase Journey

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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Influences Over Consumers’ Purchase Decisions, November 2014 [CHART]

Chart - Influences Over Consumers

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

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Why Consumers Go Online, November 2014 [TABLE]

Table - Why Consumers Go Online

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

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