Internal Communications

e-Strategy Trends’ continually-updated collection of internal communications research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Sales’ Top Source Of Leads [CHART]

Chart: Sales Top Source of Leads

Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. While salespeople surveyed for the report in the aggregate saw the sales organization as the top source of leads, that wasn’t true for all respondents.

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