Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. While salespeople surveyed for the report in the aggregate saw the sales organization as the top source of leads, that wasn’t true for all respondents.
This infographic from Vya illustrates the ways in which marketers can effect business strategy as well as the obstacles they face along the way.
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
This new infographic from Filmora illustrates the growth and potential of the video game industry.
More B2B marketers expected to shift to a hub-and-spoke organizational model, which the firm referred to as the best of both worlds.
Email (61%) beats the internet (54%) and landline phones (35%) as the most important technology for working internet users.
CMOs and CFOs in many respects have widely differing views of the value of marketing.
This infographic from Forbes illustrates the relationship between CEOs and their CMOs.
89% of executives told Accenture they thought big data would ‘revolutionize the way we do business’ as much as the advent of the internet had done.
Inc. magazine surveyed CEOs on their views on leadership. This infographic highlights the results.