Video Games

e-Strategy Trends’ continually updated collection of video game trends and statistics for marketing, public relations, advertising and strategic communications professionals.

TV Screen Use [CHART]

Chart: TV Screen Use

While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.

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Video Gamers’ Share Of The US Population, 2013-2018 [CHART]

Chart: Gamers Share of Population, 2013-2018

The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years.

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Subscription Services Market Penetration [CHART]

Chart: Subscription Services Market Penetration

Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?

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