Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
Facebook remains the most popular social platform, used by 72% of connected adults.
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
The only activity of those identified for which smartphones are the primary device is social media use.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.