Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Overall tablet usage skews younger, while ereader usage trends older.
Some 36% of US adults own a smartphone, computer and tablet.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
At the most basic level, boomers simply do not use smartphones as often as younger people do.